Evaluation - Media Product

In what ways does your media product use, develop/challenge forms and conventions for real media products?

When we were planning to do our media music video we had to put a lot of research into music videos. We looked at different types of theories such as Toddorov's narrative theory, since our music video had narrative parts in it. We also researched about the type of music we were going to make a music video for. We then went on to do a research on Taylor Swift, her music video directors and her music videos. After doing all this research we had a concrete idea on what we exactly wanted to do. Taylor Swifts videos are mostly narrative and a few performance. We decided to do both narrative and performance.

We identified that most of Taylor Swift videos are narrative and some performance, by doing a part performance and part narrative we can reach out to more audience since its a mixture.

We followed conventions such as young boy and girl in love. On the performance of the music normally you would have the whole band we challenged that convection and only had guitars and a keyboard, we later on changed to guitars only since country music is normally played on guitars only.

On the subsidiary tasks me and my group partner Yanzu decided to do a CD cover and a webpage to market out new product. We decided to do a webpage instead of a newspaper advert because most people tend to go online to get information, more often than reading newspapers.

The webpage was designed by my group partner Yanzu, Yanzu did the webpage and i did the video editing. We both took part in creating the CD cover. The webpage is laid out in way similar to Taylor Swifts webpage. It has flowery backgrounds similar to Taylor Swifts page. We did a long research in many artists webpages. We were looking for things such as lay out and color schemes. We found out that webpages are great way in selling artists. Images used can be manipulated to make them sell the artists without even listening to any of the artist's music.

Although we created a webpage we also decided to create a newspaper advert for marketing. This was because we were not sure if the website was going to work properly so we had a plan b in place. The newspaper advert develops media concepts for a real media product. The layout form of the advert is supposed to cover half of a page and does not take all the space on the page just like any other magazine adverts. The colors and image chosen for the advert are supposed to grab the readers attention just like real media products.