How did you use media technologies in the construction and research, planning and evaluation stages?
In order for our product to develop, challenge forms and conventions of real media products, we had to use a lot of technologies in our research and construction of the product. We used Macintosh computers because they tend to be better in graphics and video editing compared to PCs. The Mac computers helped a lot not only on constructing the video but also in researching about our artist, target audience and what is required from us. In constructing the video the Macs are good at graphics and are very fast. Most music videos, films and documentaries are normaly produced and edited using Mac computers. We used imovie software to create the music video. At first it was difficult to use imovie but the more we practiced on using the software the better we became on using it. We also used Adobe Premier in the music video edditing, since the Macs were only available at school, at home I used Adobe premier. To be able to use Adobe premier I had to read a lot of tutorials and practice a lot beofre i got into grips with the software.
Due to all our work being sent electronically, Me and my group partner Yanzu knew it will be a good idea if we used blogger. We decided to use blogger because we were familiar with using blogger, we used blogger for our AS media project. All our work will be presented and evaluated using blogger.
We used digital cameras in takings shots of our shoot locations. We also used a digital camera in taking pictures of the artist for the CD cover. We then used Adobe Photoshop 6 for our CD cover editing. Me and my group partner Yanzu were familiar with the software because we used it for our AS media project when we had to construct a music magazine. We took many pictures and manipulated them using different tool sets on Photoshop. We used the magic wand tools in changing the eye colour and removing unwanted backgrounds. We used the magnetic lasso tool to cut out colours that were not needed in the pictures. The gradient tool helped a lot in changing foreground or background colours.
E-mails and text massages were important in making sure we were up to date with each other in the group. Instant messaging helped when we were not together but working on the same project this was efficient as-well because it is free. Social networks such as Facebook helped us get the right feedback we needed. We could simply upload our CD covers, videos and webpage and get feedback straight away, this helped a lot in researching because we were getting direct response from our target audience.
Video sharing sites were very important to us. Vimeo and Youtube are the sites that we used to get our videos online. Once online we were able to share them with everyone world wide .
My mobile phone became useful because it had a 12 megapixel camera in which could also be used as a cam coder. Which helped in recording feedback from audience who had just viewed our product the video could easily then be uploaded using bluetooth to the macs, edited and uploaded to the blog in less than 30 minutes, which is very time efficient. This helped us in getting feedback and showing the ffedback we recieved. A camcorder was used in recording the music video. We had to study and research a lot into Taylor Swift's music videos. We were unfamiliar with some of the effects and angles used in Taylor Swifts videos but after a while of learning we able to put them in our own work.
After finishing recording and edditing the video we put the video on a DVD and and showed to people in order to get feedback.
We used Dreamweaver to develop our website. Dreamweaver is a very complicated software to use but once you get the hang of it, its very easy to use. To add flash effects on the website and make the website look as proffesional as possible dreamweaver suited perfectly. Most of websites to day are made using dreamweaver, this is because dreamweaver is more interactive than html sites.
These are the technologies we used in researching, planning and developing our media product. Although some are basic, they were key making us archieve our work. The complicated technologies gave our work the right edge we needed in making our project look as proffesional as possible
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